Pfizer Harnesses John Galt for Optimized Sales Forecasting

COMPANY: Pfizer 
WEBSITE: www.pfizer.com
INDUSTRY: Pharmaceuticals 
COMPANY TYPE: Public
JOHN GALT SOLUTION: ForecastX

Company

Challenge

Warner Lambert, Mexico – also now Pfizer – formed its consensus forecast (CF) team to define a process to generate comprehensive and accurate unconstrained forecasts that would improve stock-turn rate and reduce returns. The company needed a solution that could be rolled out across an entire enterprise to collect data from key stakeholders within the newly defined process. The CF team installed John Galt Solutions’ ForecastX Wizard software to support its process, and engendered positive results.

Solution

The company’s demand department uses ForecastX software to forecast sales at the SKU level for up to 18 months at a time. According to the department: “We have a broad base of seasonal products that are subject to several promotions and particular events that affect them. Event modeling has proven to be the most useful functionality for obtaining accurate forecasts. The results have been very satisfactory. Warner Lambert has been very pleased with ForecastX. ForecastX provided a very user-friendly, affordable, well supported and fast option for our sales forecasting needs.”

But the positive report on John Galt ForecastX did not end there: “It functions very well as a strong sales forecasting tool that is also very easy to use,” observed the Warner Lambert Demand Department. “The fact that you don't have to be an expert in statistics is excellent. Everybody understands how to use it and how to manipulate the data.”